Tell us what’s keeping you up at night.

Let us guess. Product returns are up and customer engagement is down. You inherited a broken brand. You’re tasked with launching a direct-to-consumer experience. Your communications are all over the place. Or maybe your brand is doing fine, but you believe it could be truly great. There’s nothing you’re struggling with that story can’t help fix. Here are some of the ways we do it.

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Narrative Identity

The right story — one that is authentically true, motivating and meaningful to others — inspires people not just to buy your products, but to believe in your brand.


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Voice Strategy

Get to know what your audience cares about and believes in. Only then can you start to speak their language (and then get everyone on your team to learn that language).


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Product Copy

Producing one great product description is a feat of creativity. Producing hundreds or thousands of great product descriptions is a feat of engineering.


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Email Marketing

If an email lands in an inbox and nobody opens it, does it make a sound? Story leads us to the kind of emails people look forward to getting (and opening).


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Blogging and Evergreen Content

The strategy of content marketing assumes you know what the hell to write about in the first place. But chances are you didn’t start that business to write about it. Luckily, Thread did.


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Social Media Content

Every tweet, update and post is a deposit in your brand’s story bank. Make sure your customers meet the same likable brand wherever they’re finding you.


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Naming

A great name is a metaphor for what people want most out of an experience. But the path to the perfect name is full of unexpected pitfalls. We’ve drawn up the map to show you the way.


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Workshops & Talks

You can use story to get better at everything from pitching ideas and securing funding to motivating employees. We bring the skills, insight and tools. You bring the crew who needs them.


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Thread Writers’ Room

Wracking your brain for great copy that's just not coming? Get ready to feel the wave of relief that happens when talented writers hop on board to make your ideas sing.