What’s in Our Heads

100% fresh, wild-caught ideas.

October 21, 2021

Want better stories from your copywriter? Give her a better brief.

Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.

December 14, 2020

Wow, what a year (not in a good way).

Help us decide how to commemorate a year that future generations will squint at and go, “Yikes.”

December 2, 2020

Saying ‘Black Lives Matter’ is one thing. Living it is another.

Learning to be anti-racist takes introspection, stamina, and holding yourself accountable when no one is going to pat you on the back for doing so.

November 5, 2020

Your brand’s story is out there somewhere. Let’s go find it.

Ultimately we want to answer the question consumers will ask: Why should I believe in what this brand is putting out there?

October 19, 2020

Want better product copy? Think less like a retailer and more like a magazine.

I’m always confused when people talk about fashion as frivolous, because shopping is just another word for making choices.

Copy in the wild
October 5, 2020

I've got a copy crush on Entireworld.

There’s a famous Oscar Wilde quote that goes, “It is absurd to divide people into good and bad. People are either charming or tedious.” You could say the same thing about brands.

September 17, 2020

Our brilliant, wonderful, racist workplace.

How can one word be the seed of both a hate crime and a breezy slight while emptying the office dishwasher?

April 21, 2020

How to write your way through a pandemic.

We knew there would be masks and homeschooling and fervent hand washing. We were prepared to read apocalyptic headlines and go Kondo on our closets. But nobody warned us about the writing. So much writing.

March 23, 2020

Why your brand needs a $3,200 harvest hare hat.

Story is what turns a down jacket into a pledge of allegiance to planet earth.

February 5, 2020

Perfect or interesting? Choose one.

Interesting catches our attention because it teaches us something new, while perfect is the owner’s manual of a car we’ve driven for years.

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