Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.
How representation shapes our sense of belonging in the outdoors.
To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.
It's the relatively small, humble copy choices that really won me over.
Why does online shopping feel like particularly tedious homework so much of the time?
Help us decide how to commemorate a year that future generations will squint at and go, “Yikes.”
Learning to be anti-racist takes introspection, stamina, and holding yourself accountable when no one is going to pat you on the back for doing so.
Ultimately we want to answer the question consumers will ask: Why should I believe in what this brand is putting out there?
I’m always confused when people talk about fashion as frivolous, because shopping is just another word for making choices.
There’s a famous Oscar Wilde quote that goes, “It is absurd to divide people into good and bad. People are either charming or tedious.” You could say the same thing about brands.