What’s in Our Heads

100% fresh, wild-caught ideas.


Articles
Copy in the wild
January 15, 2021

The trick to great product descriptions? Stop describing products.

Why does online shopping feel like particularly tedious homework so much of the time?

Story
March 7, 2016

What a foul-mouthed screenwriting coach taught me about branding.

A film is “a two-hour metaphor that says: Life is like this!” A brand works much the same way.

Marketing Psychology
June 11, 2017

You might think with your brain, but your brain thinks with its gut.

Why decisions enter through the emotional door and exit through the rational door.

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