What’s in Our Heads

100% fresh, wild-caught ideas.


Articles
Audrey
Work

Our brilliant, wonderful, racist workplace

How can one word be the seed of both a hate crime and a breezy slight while emptying the office dishwasher?

Liz
Copy in the wild

Want better product copy? Think less like a retailer and more like a magazine

I’m always confused when people talk about fashion as frivolous, because shopping is just another word for making choices.

Lily
Copy in the wild

Copy Crush: Entireworld

The year is 2020. I’m not yet wearing a gender-neutralizing hood, but I am wearing forgiving unisex sweats to my next 1,000 Zoom meetings as I work from home. My sweat suit isn’t from Entireworld, but I really wish it was.

Audrey
Writing

How to Write Your Way Through a Pandemic

We knew there would be masks and homeschooling and fervent hand washing. We were prepared to read apocalyptic headlines and go Kondo on our closets. But nobody warned us about the writing. So much writing.

Audrey
Storytelling

Why Your Brand Needs a $3,200 Harvest Hare Hat

Story is what turns a down jacket into a pledge of allegiance to planet earth.

Audrey
Storytelling

Perfect or Interesting? Choose One.

Interesting catches our attention because it teaches us something new, while perfect is the owner’s manual of a car we’ve driven for years.

Brian
Storytelling

Foul-Mouthed Screenwriting Coach Offers Lesson for Brands

My love for the movie, Adaptation, first led me to Robert McKee and his seminal book on screenwriting, Story.

Brian
Marketing Psychology

You might think with your brain, but your brain thinks with its gut

Jonah Lehrer explains how every decision you make enters your brain through the emotional door and exits through the rational door.