What’s in Our Heads

100% fresh, wild-caught ideas.

December 13, 2021

Pets We Work With

It’s Thread’s annual holiday fake website thing. This time, with pets.

December 1, 2021

Thread is a writing studio. So what, exactly, is that?

If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team, or a writing studio.

October 21, 2021

Want better stories from your copywriter? Give her a better brief.

Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.


Is AI the future of product copywriting?

Thread’s managing editor gives a first-hand account of working with AI to produce ecommerce content.


How to give feedback to a writer

Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.

June 9, 2021

SEO for copywriters: five not-so-secrets for better ecommerce content

There’s one huge element of SEO that writers are already besties with.

Brand Story
April 20, 2021

Dr. Bronner’s is Cher if Cher were soap

What does America’s OG hippie soap brand have in common with the Goddess of Pop?

March 19, 2021

How much emotional intelligence is sitting in your leadership team?

It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)

March 4, 2021

If the outdoors is for everyone, why doesn’t it always feel that way?

How representation shapes our sense of belonging in the outdoors.

February 10, 2021

How to write a novel in 300 characters.

To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.

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