What’s in Our Heads

100% fresh, wild-caught ideas.

March 7, 2022

Three tips for better product stories

Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.

Voice Strategy
January 27, 2022

The top 4 mistakes of brand voice guidelines

If your brand voice direction is "upbeat, simple, authentic and funny," you're already in trouble. This is one of 4 major pitfalls that keep your copywriters from nailing your brand voice.

December 13, 2021

Pets We Work With

It’s Thread’s annual holiday fake website thing. This time, with pets.

December 1, 2021

Thread is a writing studio. So what, exactly, is that?

If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team, or a writing studio.

October 21, 2021

Want better stories from your copywriter? Give her a better brief.

Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.


Is AI the future of product copywriting?

Thread’s managing editor gives a first-hand account of working with AI to produce ecommerce content.


How to give feedback to a writer

Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.

June 9, 2021

SEO for copywriters: five not-so-secrets for better ecommerce content

There’s one huge element of SEO that writers are already besties with.

Brand Story
April 20, 2021

Dr. Bronner’s is Cher if Cher were soap

What does America’s OG hippie soap brand have in common with the Goddess of Pop?

March 19, 2021

How much emotional intelligence is sitting in your leadership team?

It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)

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