What’s in Our Heads

100% fresh, wild-caught ideas.

September 18, 2020

Our brilliant, wonderful, racist workplace

How can one word be the seed of both a hate crime and a breezy slight while emptying the office dishwasher?

November 5, 2020

Your brand’s story is out there somewhere. Let’s go find it.

How to wander in the woods (and make it home in time for dinner).

October 19, 2020

Want better product copy? Think less like a retailer and more like a magazine

I’m always confused when people talk about fashion as frivolous, because shopping is just another word for making choices.

Copy in the wild
October 5, 2020

Copy Crush: Entireworld

The year is 2020. I’m not yet wearing a gender-neutralizing hood, but I am wearing forgiving unisex sweats to my next 1,000 Zoom meetings as I work from home. My sweat suit isn’t from Entireworld, but I really wish it was.

April 21, 2020

How to Write Your Way Through a Pandemic

We knew there would be masks and homeschooling and fervent hand washing. We were prepared to read apocalyptic headlines and go Kondo on our closets. But nobody warned us about the writing. So much writing.

March 23, 2020

Why Your Brand Needs a $3,200 Harvest Hare Hat

Story is what turns a down jacket into a pledge of allegiance to planet earth.

February 5, 2020

Perfect or Interesting? Choose One.

Interesting catches our attention because it teaches us something new, while perfect is the owner’s manual of a car we’ve driven for years.

March 7, 2016

Foul-Mouthed Screenwriting Coach Offers Lesson for Brands

My love for the movie, Adaptation, first led me to Robert McKee and his seminal book on screenwriting, Story.

Marketing Psychology
June 11, 2017

You might think with your brain, but your brain thinks with its gut

Jonah Lehrer explains how every decision you make enters your brain through the emotional door and exits through the rational door.