What’s in Our Heads

100% fresh, wild-caught ideas.


Articles
Work
December 1, 2021

WTF is a writing studio and why should I care?

If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team, or a writing studio.

Work
October 21, 2021

Want better stories from your copywriter? Give her a better brief.

Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.

Writing

Is AI the future of product copywriting?

Thread’s managing editor gives a first-hand account of working with AI to produce ecommerce content.

Writing

How to give feedback to a writer

Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.

Writing
June 9, 2021

SEO for copywriters: five not-so-secrets for better ecommerce content

There’s one huge element of SEO that writers are already besties with.

Brand Story
April 20, 2021

Dr. Bronner’s is Cher if Cher were soap

What does America’s OG hippie soap brand have in common with the Goddess of Pop?

Work
March 19, 2021

How much emotional intelligence is sitting in your leadership team?

It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)

Philosophy
March 4, 2021

If the outdoors is for everyone, why doesn’t it always feel that way?

How representation shapes our sense of belonging in the outdoors.

Writing
February 10, 2021

How to write a novel in 300 characters.

To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.

Copy in the wild
January 27, 2021

How Great Jones sweats the small stuff to make me want their cute cookware.

It's the relatively small, humble copy choices that really won me over.

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