What’s in Our Heads
100% fresh, wild-caught ideas.
Articles
Writing
March 7, 2022
Three tips for better product stories
Thread creates more than 50,000 product descriptions a year. This SlideShare shows how we use research, empathy and common sense to turn raw data into meaningful stories.
Voice Strategy
January 27, 2022
The top 4 mistakes of brand voice guidelines
If your brand voice direction is "upbeat, simple, authentic and funny," you're already in trouble. This is one of 4 major pitfalls that keep your copywriters from nailing your brand voice.
B-sides
December 13, 2021
Pets We Work With
It’s Thread’s annual holiday fake website thing. This time, with pets.
Work
December 1, 2021
Thread is a writing studio. So what, exactly, is that?
If your brand needs writing, there are four ways to get it: a full-service agency, a freelance writer, your in-house marketing team, or a writing studio.
Work
October 21, 2021
Want better stories from your copywriter? Give her a better brief.
Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.
Writing
Is AI the future of product copywriting?
Thread’s managing editor gives a first-hand account of working with AI to produce ecommerce content.
Writing
How to give feedback to a writer
Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.
Writing
June 9, 2021
SEO for copywriters: five not-so-secrets for better ecommerce content
There’s one huge element of SEO that writers are already besties with.
Brand Story
April 20, 2021
Dr. Bronner’s is Cher if Cher were soap
What does America’s OG hippie soap brand have in common with the Goddess of Pop?
Work
March 19, 2021
How much emotional intelligence is sitting in your leadership team?
It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)