What does America’s OG hippie soap brand have in common with the Goddess of Pop?
It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)
How representation shapes our sense of belonging in the outdoors.
To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.
It's the relatively small, humble copy choices that really won me over.
Why does online shopping feel like particularly tedious homework so much of the time?
Help us decide how to commemorate a year that future generations will squint at and go, “Yikes.”
Learning to be anti-racist takes introspection, stamina, and holding yourself accountable when no one is going to pat you on the back for doing so.
Ultimately we want to answer the question consumers will ask: Why should I believe in what this brand is putting out there?
I’m always confused when people talk about fashion as frivolous, because shopping is just another word for making choices.