What’s in Our Heads
100% fresh, wild-caught ideas.
Articles
Writing
How to Write Your Way Through a Pandemic
We knew there would be masks and homeschooling and fervent hand washing. We were prepared to read apocalyptic headlines and go Kondo on our closets. But nobody warned us about the writing. So much writing.
Storytelling
Why Your Brand Needs a $3,200 Harvest Hare Hat
Story is what turns a down jacket into a pledge of allegiance to planet earth.
Storytelling
Perfect or Interesting? Choose One.
Interesting catches our attention because it teaches us something new, while perfect is the owner’s manual of a car we’ve driven for years.
Storytelling
Foul-Mouthed Screenwriting Coach Offers Lesson for Brands
My love for the movie, Adaptation, first led me to Robert McKee and his seminal book on screenwriting, Story.
Marketing Psychology
You might think with your brain, but your brain thinks with its gut
Jonah Lehrer explains how every decision you make enters your brain through the emotional door and exits through the rational door.