What’s in Our Heads
100% fresh, wild-caught ideas.
Articles
Work
October 21, 2021
Want better stories from your copywriter? Give her a better brief.
Practical brief-building advice for content marketing managers, digital marketing managers and other folks who need to wrangle writers.
Writing
Is AI the future of product copywriting?
Thread’s managing editor gives a first-hand account of working with AI to produce ecommerce content.
Writing
How to give feedback to a writer
Tips for brand managers, marketing directors and anyone with an opinion on someone else’s writing.
Writing
June 9, 2021
SEO for copywriters: five not-so-secrets for better ecommerce content
There’s one huge element of SEO that writers are already besties with.
Brand Story
April 20, 2021
Dr. Bronner’s is Cher if Cher were soap
What does America’s OG hippie soap brand have in common with the Goddess of Pop?
Work
March 19, 2021
How much emotional intelligence is sitting in your leadership team?
It’s Women’s History Month, everybody. Let’s take a look at your company’s most undervalued, underestimated and underutilized asset. (Hint: It’s not a who, it’s a what.)
Philosophy
March 4, 2021
If the outdoors is for everyone, why doesn’t it always feel that way?
How representation shapes our sense of belonging in the outdoors.
Writing
February 10, 2021
How to write a novel in 300 characters.
To me, the best product copy is like a meandering work of fiction — pruned, distilled and packed down small. And I should know, because I’ve written both.
Copy in the wild
January 27, 2021
How Great Jones sweats the small stuff to make me want their cute cookware.
It's the relatively small, humble copy choices that really won me over.
January 15, 2021
The trick to great product descriptions? Stop describing products.
Why does online shopping feel like particularly tedious homework so much of the time?