What’s in Our Heads

100% fresh, wild-caught ideas.


Articles
Marketing Psychology

You might think with your brain, but your brain thinks with its gut

Jonah Lehrer explains how every decision you make enters your brain through the emotional door and exits through the rational door.

Brian
Storytelling

Foul-Mouthed Screenwriting Coach Offers Lesson for Brands

My love for the movie, Adaptation, first led me to Robert McKee and his seminal book on screenwriting, Story.

Brian